PerezHilton.com is rude, shameless and undeniably entertaining! With the tagline "Hollywood's Most-Hated Website," and a regular feature titled "If you are easily offended, then do not CLICK HERE!", perezhilton.com keeps his readers coming back for more.
Mario Lavandeira, the creator of perezhilton (aka "Perez,P-nasty") offers a steady stream of celebrity gossip in a unique form and interactive enough to prevent his celebrity-blog from wearing out. He includes embarrassing celebrity photos accompanied with a fill-in the blank that invites readers to try their hands at his particular brand of cattiness, a “Guess the Celebretard” column that features celebrity quotes, often ridiculously self-centered or ignorant, and lets readers guess before clicking the link to find out if they're right, and a host of music and video clips that Perez deems worth of his site. He confidently mocks celebrities by creating collages, nicknames such as “Britney the unFITney” suggesting her as being an unfit mother and creating several other terms for certain “body parts” to add humour. Through his fame, he was able to start selling shirts to promote his website. He has become a trendsetter.
What is so applealing about Perez is his ability to carelessly discuss celebrity rumors that would be otherwise too risky for the pages of People or Star magazine. The beauty of this is that it's a blog, and therefore no one edits out anything others would find insulting or offensive. The only thing Perez has to worry about is maintaining his image, and watching it grow. However, his fame raises an important question: why did he get so famous? Nowadays, the term “being famous” does not necessarily have to be tied with a special talent or ability. For example, Paris Hilton has no talent whatsoever, yet she’s managed to make a name for herself. She’s become an icon and has even managed to get her own reality show (“The Surreal Life”). Perezhilton on the other hand, became popular because of his wit and catchy name “Perezhilton” kind of parallel to the whole notion of Paris Hilton being famous for no reason. Usually, people who are famous have done something remarkable, something that has made a difference or a change in the world. Perez is however, the opposite. He has done nothing to contribute, and is practically famous for making fun of others. He is the ultimate bully of blogosphere! So my question is, in the 21st century, when we have people like Perez, becoming famous for celebrity-bullying and Paris becoming famous for nothing, how do we define the term “famous”? Who is famous and what kind of characteristics must they possess?
Clearly, perezhilton has shown that you do not need to be anything in order to be something! You must have to simply be yourself, despite what others might think. Kind of like that famous and very clichéd quote “Be Who You Are and Say What You Feel Because Those Who Mind Don't Matter and Those Who Matter Don't Mind.” We can all agree that some of the things on his blog are deemed too innapropriate, but at the same time we can't help but read because it is just so undeniably entertaining!
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